Thursday, March 10, 2011

Radio Stations must have personality

Chicago media columnist Robert Feder reports that the Jack format is hitting road after 5 1/2 years.  WJMK (104.3 FM) flipped to Jack on the dreaded day of radio infamy (June 3, 2005) when WCBS-FM was hijacked.  I don't have to repeat the entire story but WCBS-FM returned in a somewhat modified format on July 12, 2007.  WJMK will have a classic hits format with the moniker K-Hits.

Anyway, a radio station of any musical format must a have the right blend of personalities and music.  In my opinion the best radio host knows the music he is playing.  There are just too many too mention here.  The Jack format was devoid of any personality except for the snarky voice of Howard Cogan making caustic comments.  Why listen to an automated radio station that is voice tracked when you can listen to your iPod with no commercials.  I believe there are still a few stations with the Jack format left.

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