Sunday, July 1, 2018

This Silly Commercial Perpetuates a Prejudicial Stereotype

As a research librarian for almost 40 years, it was my job to expedite the flow of information from the person creating it to someone needing it.  I always enjoyed consulted with students, faculty, and staff to understand their question and guide them to find the information they need.  Today, much research can be done outside a building known as a library which must be a quiet place.  Some ambient noise is unavoidable.  Librarians do not spend most of their time shushing people as it is implied in this commercial.

Librarians and other professionals regularly attend conferences to exchange ideas.  They don't just sit at a desk as shown in this commercial.

By this way, the commercial was filmed at the main reading room of the Schwartzman Building of the New York Public Library.

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