Wednesday, October 7, 2020

Is Any Entertainer Worth $120 Million/Year

 I have been a radio enthusiast for many years and am stunned that Howard Stern will get a new contract for $120 million/year from SiriusXM as reported by Bloomberg News.  I never listened to him as I don't care for his shock-jock style of radio.  I am not posting his photo in this journal entry.  Certainly, there are people who like him and listen to him regularly.  Is there a return on investment for SiriusXM?  How many subscribers does he attract?  Is it possible they dropped Cousin Brucie to clear salary for Stern?  Since I am a subscriber to SiriusXM, I am indirectly paying for part of that $120 million even though I don't listen to him.

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